A taste of the shoot. More photos are in the full gallery further down the page. Click any photo to see it large.
Tailored Teeth was a new dental practice in Burwood, Sydney. They had just finished the fit-out of their new premises: white, spacious and full of natural light. To launch the practice, they needed dental practice photography, so new patients could see the people, the rooms and the technology before they booked.
The brief: photos to launch a new dental practice
A new practice starts with no photos of its own. Every channel needed them at once: the new website, the Google My Business profile, advertising, social media, brochures, local newspaper advertising and public relations.
The brief covered four things:
- The dentist and assistant with a patient.
- The treatment rooms.
- The tools and technology the practice uses.
- The workflow for patients.
Dentist photography at the chair
The most important photos show the dentist and assistant treating a patient. They show care, teamwork and a calm room. I worked around them while they treated, close in on hands and instruments, then wider to show the two of them working together.
The fit-out made this easy to photograph well. White walls and big windows give soft, even light, so the rooms look as clean and bright in the photos as they do in person.
Showing the technology and the patient workflow
Tailored Teeth wanted patients to see the technology behind their treatment. So I photographed the steps along the way: a 3D scan of a patient's teeth on screen, a digital smile design being worked on, a 3D-printed model being measured with digital calipers, and the model on the tray at the chair.
Screens are hard to photograph. I framed them so the image on the screen reads clearly, with the dentist in the shot so it still feels like a person at work, not a product photo. The practice cleared all of the photos for use, including the screens showing patient smiles.
The lab and the treatment rooms
The practice has its own lab room, with a 3D printer and other lab machines. I photographed it with the dentist at work and again empty, so the website had a people shot and a clean room shot to choose from. Equipment details, like the handpieces and the dental laser panel, round out the set.
A shot list for a new dental or medical practice
If you are launching a new clinic, this is the shot list I'd start with. Each photo answers a question a new patient has before booking.
- The front of the practice and the signage, so patients know where to go.
- Reception and the waiting area.
- Each treatment room, shot wide and clean.
- The dentist or practitioner with a patient, showing care and calm.
- The team together, and a portrait of each practitioner.
- The technology you've invested in, shown in use.
- Details: instruments, equipment and the small touches in the fit-out.
Two tips. Book the shoot once the fit-out is finished but before the rooms get busy, so everything looks new. And if any screen, chart or face belongs to a patient, get their consent in writing before the photos go anywhere.
For another example, see my dental practice photography for Glow Dental.
Dental practice photography in Sydney
Business photography starts at $495 for up to an hour, with up to 10 edited photos and a commercial licence included. See business photography in Sydney for what's included.
Shoot details
Client
Tailored Teeth
Industry
Dental practice
Where
Burwood, Sydney
Photographed
The dentist and assistant with a patient, treatment rooms, the lab, tools and technology
Used for
Launch of a new practice: website, Google My Business, advertising, social media, brochures, local newspaper ads and PR
The full gallery
More photos from the Tailored Teeth shoot. Click any photo to see it large.
Opening a new practice?
I can photograph your team, your treatment rooms and your technology in one session, ready for your website, Google profile and launch advertising. Business photography starts at $495.
