Coffee product photography for Deluca Coffee at Brunch & Co, from bean to latte art

In June 2018 I spent an hour and a half at Brunch & Co in Alexandria, a café that serves Deluca Coffee. The brief was to bring the café, its food and its menu to life with photos people would want to share on Instagram, and that would bring more people through the door.

I split the photos from that shoot into two stories. This one is about the coffee: the beans, the cups and the craft behind each one, photographed as product photography. The food, menu and lifestyle photos are in café photography at Brunch & Co.

Photographing coffee as a product

Coffee is a product with a story, from the bag of beans to the cup on the table. I followed that story through the café:

Deluca describes Sweet Spot as having the complexity of Colombia balanced by Sumatra’s rich textures: rich and creamy with milk, complex and sweet as espresso.

Shooting while the café kept serving

Brunch & Co didn’t close for the shoot. The barista made the latte art, and the pour and steam shots happened during normal service, while I worked around the staff.

Café staff and their friends sat in as models. That gave the photos a human element: hands holding cups, people sharing a table, the people behind the business as well as what they make.

Delivery and where the photos were used

I delivered more than 80 photos from the shoot, across the coffee and the food. Brunch & Co used them on their website and social media profiles, and I understand on food delivery apps too.

Coffee and café photography in Sydney

If you roast coffee, sell it, or serve it, real photos of your own product will always say more than stock images. Business photography starts at $495 for up to an hour, with up to 10 finished photos and a commercial licence included. See business photography in Sydney for what’s included.