Product photography in Sydney for Tonka Toys

Tonka Toys wanted new product photography that didn’t feel too corporate but could inject some fun into their social media marketing.

This product photography session was contracted by the distributor of Tonka Toys in Australia. The brand wanted new photos that didn’t have a corporate feel to them so they could use them for local social media marketing and avoid images with fake backgrounds or Photoshopped mock ups.

With our marketing experience we looked at Tonka’s competitors, their existing collection of photos being used and also considered where or how these photos could be used.

They wanted to mix the use of these product photos with user generated content they were already receiving from Consumers who love the brand.


This is what we created for this product photography brief;

  • Standard box shots of each product.
  • Individual product shots.
  • Group product shots.
  • Product shots on location in a scene
Tonka ended up having a hard time selecting from the collection of photos we created and opted to take the majority of them to use for their marketing. Tonka recognised our ability to work to a simple brief but deliver photography that was commercially sensible and relevant to what they required using our marketing experience.

Every Consumer searches online.

Searching for a product online is just a given these days. Billions of searches are done every day, so having strong product photography becomes even more important to stand out from thousands of items competing for attention.  

Product photography that is put in situation can help people visualise how they can potentially use the item or how it could fit into their situation. 

Stand out from competitors

Generally most product importers will provide a single image of the item in a box on a plain white background or a digital render in a few angles. These won’t get Consumer excited or bring a brand to life.

Getting product photography taken can help provide context and credibilty to your item and brand.

Product photography can be used for lots of purposes;

  • Website design.
  • News or blog pages.
  • Social media posts.
  • Facebook Ads.
  • Google Ads.
  • Google My Business profiles.
  • Newspaper or magazine advertising.
  • Posters and flyers.
  • LinkedIn business pages.
  • Customer / Reseller advertising


George's Review

“I briefed Paul on a photo shoot for Tonka toys…brief being to create a collection of images that were not ‘corporate’ for our social media channels. With Paul’s marketing background crossed with his photography eye – there was not a dud photo! Paul came up with some ‘story’ concepts, did the shoot and presented some amazing photos. Highly recommended!”



more samples of our professional photography



Open 7 days a week to take professional photography for businesses, products or services.

Learn more aboutLa Lente on our About Us page. We are available 7 days a week to provide professional photography services for small, medium or large businesses. We are a Sydney photographer with over 200 reviews with thousands of photo samples you can look at in our photo galleries. We have a range of photography packages to suit any budget.

Our photography can be used on websites, advertising or other promotional materials. We have 20 years marketing experience and can make sure your photography delivers commercial results quickly. We can combine our photography expertise with a range of small business marketing services like digital marketing, website design and social media management services to help grow your business. See some of our small business marketing case studies for examples.