SMALL BUSINESS
MARKETING SERVICES
Transform your small business marketing
There are so many businesses offering similar products or services these days, therefore it becomes increasingly difficult to differentiate, to stand out from the crowd.
Impactful small business marketing can change that.
INTERNATIONAL EXPERIENCE
20+ YEARS MARKETING EXPERIENCE
OVER 200 REVIEWS
See the recent marketing consulting and photography work by La Lente.
Brands we've worked with
With more than twenty years of small business marketing experience we have been fortunate to work with a number of brands both local and around the world. We have worked with a mix of blue-chip multi-nationals and local small businesses across retail, wholesale and distribution to deliver incredible results quickly across different industry sectors.
Experience across industries and business sizes.
Why are we different?
No bull$%^t
We put your brand and how you generate sales first, then we design a website that will help you grow your business. Google looks at over 200 different elements to determine if your site is shown in search results, so we use our marketing experience with a data driven process to completing our our website designs.
RECORD SALES GROWTH FOR LOTUS
Helped Lotus Cars Australia to deliver their first recorded annual sales growth in four years at $3M with a spend of less than $50,000 using a mix of social media, events, digital marketing & community engagement techniques.
sales & MARKET SHARE growth FOR LOGITECH
Introduced a consumer insight led campaign for Logitech called “Wireless Is More” that delivered a 6%+ shift in sales mix within six months, 12%+ average sale price increase and a 20%+ increase in store share of shelf. space.
MARKET LEADERSHIP FOR ULTIMATE EARS
Achieved market leadership position with 25%+ share of category for Ultimate Ears within 6 months of launch. We leveraged various digital marketing strategies including influencer and content promotional programs well before they became 'trendy’.
RECORD SALES GROWTH FOR DICK SMITH
Delivered record calendar year growth of $50M+ for Dick Smith’s Entertainment category with a complete overhaul of their product marketing strategies.
$4M REBATE NEGOTIATIONS FOR DICK SMITH
Re-negotiated trading terms & a preferred partner supplier programs at Dick Smith delivering over $4M in extra rebates & trading discounts while addressing over $50M in aged inventory.
MARKET SHARE GROWTH FOR DOMAYNE
Achieved 10% market share during the launch of PlayStation 3 for retailer Domayne with just 10 stores with an online and offline marketing mix.
RECORD SALES TREND RECOVERY FOR DOMAYNE
Transformed Domayne’s Technology category with 30%+ growth in the first 4 months that reversed a 12 month decline & delivered the single highest revenue & profit growth in a financial year.
SAVED A $200M BUSINESS FOR HEWLETT PACKARD
Rescued HP’s largest trading account worth approx $200M p.a & won ‘Hardware Supplier of the Year’ award plus a nomination for ‘Overall Supplier of the Year’
FACEBOOK PAGE LEADERSHIP FOR LOGITECH
Grew the Logitech Australia's Facebook to 120,000+ fans in 12 months, placing the brand in the top 20 technology pages in the Country.
INCREDIBLE CONSUMER REVIEWS FOR LOGITECH
Introduced a consumer review system for Logitech that generated over 1,000 reviews and a 20%+ increase in conversions in the first six months.
MOST VALUED PLAYER AWARDS
Winner of ‘Most Valued Player’ award at HP, Asia Pacific Managing Director’s ‘VP Award’ at Logitech, Asia Pacific ‘New Product Campaign’ Award at Logitech, Asia Pacific Employee of the Quarter at Logitech
Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated.
He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.
His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.
I highly recommend Paul and would gladly work with him again in the future.
Paul's understanding of marketing, both traditional and social was extremely beneficial, and when coupled with his ability to shoot emotive photographs, proved to be a winning formula for increasing brand awareness.
Paul invests himself into his work, particularly when he has a passion for what he is doing, and I would have no hesitation on recommending him to prospective employers looking for an energised individual who is passionate about what they do.
Paul leaves us to pursue other passions he has in the photography and marketing world and I wish him all the very best in his future endeavours.
Paul always looked for new and innovating ideas to expand Logitech's consumer base. In the digital world this gave us as an agency the opportunity to work with a client who was not afraid to push the boundaries to make sure they were leading the charge in client acquisition and market growth.
Paul's never ending enthusiasm not only fired up his team it also rubbed off on to ours.
As the lead for AP, Paul was focused and determined to make the transition successful in the region. He championed the brand with all the regional stakeholders and became the key brand ambassador for alignment there.
His attention to detail is stellar and he was continually evaluating ways to improve the regional executions. I appreciated the opportunity to work with him on this project as he made me better at my role through his direct questions and regional expertise.