We took over the marketing management and website development for Slip Away Boat Transport who were struggling to get bookings even after spending more then $30,000 on website development, seo and Google Ads.
Within the first 6 weeks we delivered more leads than they had received in the previous six months, discovered questionable work done by the previous agency and led discussions to cancel over $20,000 in upcoming agency contracts about to kick off.
Peter had been in the boat transport industry for a number of years and engaged a Melbourne agency to create a new website, develop his seo efforts and try and build the brand. They also advised that Peter should have two websites and pay to have them ranking for different states and keywords.
Thinking he could trust the agency, Peter went with their advice paying to have two websites running. Although with very few phone calls coming through and only a handful of website quote requests he knew something wasn’t quite right, but didn’t have the knowledge or expertise to prove it. Peter’s solution was to turn to Google Ads & he spent over $15,000 on ads that still weren’t getting him the results he needed.
At this point we were brought on board to review the situation and come up with an action plan;
What did we discover?
Slip Away wasn't being told the truth
We quickly secured access to all of Slip Away’s online properties to conduct a full review to understand what was happening. We looked at consumer behaviour before people arrived to his site, what they were doing on the website, how his Google Ads were performing and also reviewed things like Facebook and Google My Business.
So, in short it was a poor situation that saw Peter spend more than $30,000 in just over 12 months to get little to no tangible results.
Our scope of work?
WEBSITE DESIGN TO MARKETING MANAGEMENT
From our assessment Peter charged us with rectifying all the issues, effectively being responsible for his marketing management. So our scope of work was more than just website design, leveraging our experience we quickly helped in a number of different areas.
$30,000+ saved & record results in 6 weeks.
Peter’s comment sums it up. The results we delivered were almost instant.
The new website delivered clear, simple and concise information that began converting visitors to leads with a high conversion rate close to 30%. Very quickly we could compare the old website to the new one and the difference was night and day, proving what the other agency had done was poor. We also successfully cancelled a number of service contracts and reduced Peter’s GoogleAds spend saving more than $30,000.
Take a look at the website and Google My Business profile we helped develop & the 6 month comparison between old and websites (timing of the new site includes Dec/Jan quiet periods)
High quality traffic that converts.
As you will see we managed to deliver incredible results that completely transformed the quantity and quality of leads Slip Away was receiving. Evidence is the bounce rate that has consistently remained below 10% and the number of ‘contact types’ made vs qty of visitors to the site which is above 20% on average.
Here are some reviews of our marketing services that have been written by people we have worked closely with.
I engaged Paul to help tighten up my website. He was quick and gave good advice on where I could improve my sites language to be better found and more accessible.
I engaged Paul to provide marketing inputs to help our brand generate more leads. In a very short time he uncovered a number of marketing execution gaps, especially with our digital marketing. What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results. 12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads. His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver.
“I’ve just navigated the website and gotta say I’m really blown away….looks Modern…jumps out at you and is so consumer informative…not to mention all the examples of work and case studies. Kudos to you for a mammoth effort.
We engaged Paul D’Ambra to revitalise our tired old website. Paul worked with our team diligently ensuring he educated himself on all aspects of our business and then went to work on creating an amazing website – Fresh – Interactive and Consumer informative.
I’m amazed at his professional work ethic and attention to detail.
Blown away by the end result and very grateful.”
“Contacted Paul after getting pushed around the ringer with other companies, straight from the start he told me what i needed to do to improve my company and gave me a detailed quote explaining this. very! very! happy with my new website and look forward to working with you further to develop my marketing strategies.”
“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”
“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.
When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”