Website SEO for small business
Small Business Website Development and SEO.
We helped Scope Security, an independent locksmith, update their website. It is another example where we mix our expertise in marketing, brand development and website design. The changes we made lead to a major increase in exposure for this business who had just 69 website visitors in the previous 6 months.
Tom and Tony merged their independant locksmith businesses to form a new company called Scope Security. Their aim is to expand their range of services and grow their business together. Their initial request was to help with Google Ads placement, although after a deeper review of their current marketing efforts we recommended a more thorough approach to take before money was spent on advertising.
With a limited budget, the brief was to work with what was already in place to deliver improvements where possible, with a focus on the website & getting their old Google My Business listing active again.
Our website development
Scope Security’s initial marketing efforts included a website built through freelance website Fiverr that;
- The business owners couldn’t make their own changes to the site.
- Elements that assist with delivering strong seo results were missing like correct page headings, titles or descriptions.
- Each page of the site was created literally from what the owners of Scope provided. There was no interpretation or assessment if those requests related to consumer search behaviour for their category.
- The site wasn’t set up to be tracked or have data performance reporting.
We identified there were over 1,000 competing locksmith services in Sydney and Scope’s current website wasn’t even appearing in the top 100 search results for any query related to their business. Even if they did manage to have someone visit their website, there wasn’t enough information to convert them to potential leads.
The website freelancer on Fiverr had technically fulfilled their brief which was ‘Create a website for us’ but no other work was done to make it relevant, credible or set up to deliver search traffic results. We presented our findings to Scope Security and a list of suggestions to improve their brand positioning to increase customer aquisition and retention.
Our contracted period was March, April & May in 2019 to redevelop their marketing execution with the bulk of work being spent on updating their website. These are the key areas we worked on & their profiles below
The results we delivered.
From 6 months with just 69 visitors to 110 in 2 weeks.
We delivered immediate results that were all tracked and reported on via Google Analytics, Google Search Console & Google My Business data. Most significantly we managed to resolve a 6 month dispute related to their Google My Business listing to re-enable their profile and online visibility.
Huge improvements were made to not only the volume of visitors to the website, but the number of relevant search terms they began being ranked for. To help reduce long term costs, our website development including a transition from raw bootstrap coding to WordPress CMS to enable local updates without relying on 3rd party contractors.
The trend was set and the early results and data showing the right changes had been made to put their website performance on the right path for long term gains.
Here are some highlights from our marketing development for this small business;
While it is always easy to highlight the great marketing achievments delivered we also make sure we provide recommendations for our clients to follow after our contract is completed. For Scope Security we had suggested they focus on the following areas;
See our recent marketing and photography work.
Reviews of our marketing work
Here are some reviews of our marketing services that have been written by people we have worked closely with.
“I’ve just navigated the website and gotta say I’m really blown away….looks Modern…jumps out at you and is so consumer informative…not to mention all the examples of work and case studies. Kudos to you for a mammoth effort.
We engaged Paul D’Ambra to revitalise our tired old website. Paul worked with our team diligently ensuring he educated himself on all aspects of our business and then went to work on creating an amazing website – Fresh – Interactive and Consumer informative.
I’m amazed at his professional work ethic and attention to detail.
Blown away by the end result and very grateful.”
“Contacted Paul after getting pushed around the ringer with other companies, straight from the start he told me what i needed to do to improve my company and gave me a detailed quote explaining this. very! very! happy with my new website and look forward to working with you further to develop my marketing strategies.”
“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”
“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.
When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”
“I recently engaged Paul D’Ambra to conduct an audit of my sites and he did an excellent job. In fact, he went over and above the work he’d scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future. I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I’ve had from Paul’s work, I wanted to make others aware of his abilities.”
“I have known Paul for few years professionally and on a personal level through out couple of roles he held in his career. He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. I could spend few hours describing the rare and unique talent he is, but I decided to put it in simple terms as I could be here for days: – Leader – Team player – Innovative – Focused – Positive – Dedicated – Honest – Loyal – Strategic – Original – Energetic – Knowledge – Experience – Will power. Most importantly he is an astute operator with results speak volume for his ability and his achievements I’ve always admired his energy, professionalism, ethics and winning attitude. Paul is what every business need, not to mention I am proud to call him a true friend.”