SMALL BUSINESS MARKETING CASE STUDY
Realserve Marketing Management.
Realserve wanted to identify areas of their marketing management they could improve on to generate more leads & grow sales. We were contracted to initially conduct a marketing audit, our findings delivered over 40 immediately actionable recommendations that we were commissioned to implement.
We conducted a deep analysis of their business, services, revenues & target customers to create a revised marketing strategy. The initial focus was correcting their website search engine optimisation that delivered negligible organic growth after spending over $18,000 on seo development.
Our efforts delivered their highest rate of organic traffic in 3 years & over 200 lead interactions on their new website as well as other marketing process improvements.
How could Realserve find more leads?
Realserve operate in the commercial property sector providing market leading building measurement & surveying services. They felt they had done everything needed on their website and wanted a marketing audit to assist with their other activities to drive more leads.
More than $30,000 had been spent on website development & seo optimisation.
The management team had invested considerable time and effort into developing a new website design & having search engine optimisation done by different specialist agencies. The reports they received indicated the site was getting incredible growth and traffic increases.
Our marketing audit uncovered the real story – no growth in Australian organic search traffic.
We were very fortunate to get access to all the critical elements of the business to conduct an in depth marketing audit to review;
- Website performance with Google Analytics & Search Console data analysis.
- Site visitor behaviour with a heatmap tracking analysis.
- Looked at all online profiles & social media usage.
- Lead tracking & measurement processes.
- Communication practices and even little details like matching sales revenue to services presented on the website.
We uncovered a number of areas for improvement, most significantly that the website hadn’t delivered any organic growth & now had over 60% of traffic coming from the USA – for an Australian business.
What we discovered
Our scope of work
We presented our findings to Realserve with a detailed 50+ page report that outlined all aspects in detail. We were than tasked to assist implementing the suggested changes.
The results delivered by our marketing.
FAST TRANSFORMATIONAL RESULTS.
This project ran for just over six months with work being done on the existing website while a new WordPress based site was being developed. The changes to Australian search traffic could be seen within weeks. Marketing operational changes were made behind the scenes and eventually the new site was launched in early January with incredible results.
ESTABLISHING A MARKETING DRIVEN BASE.
Our scope of marketing management helped correct a number of errors, improve current results and put in place the foundation for Realserve to keep growing their business with a marketing driven foundation.
See our recent marketing and photography work.
Reviews of our marketing work
Here are some reviews of our marketing services that have been written by people we have worked closely with.
I engaged Paul to help tighten up my website. He was quick and gave good advice on where I could improve my sites language to be better found and more accessible.
I engaged Paul to provide marketing inputs to help our brand generate more leads. In a very short time he uncovered a number of marketing execution gaps, especially with our digital marketing. What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results. 12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads. His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver.
“I’ve just navigated the website and gotta say I’m really blown away….looks Modern…jumps out at you and is so consumer informative…not to mention all the examples of work and case studies. Kudos to you for a mammoth effort.
We engaged Paul D’Ambra to revitalise our tired old website. Paul worked with our team diligently ensuring he educated himself on all aspects of our business and then went to work on creating an amazing website – Fresh – Interactive and Consumer informative.
I’m amazed at his professional work ethic and attention to detail.
Blown away by the end result and very grateful.”
“Contacted Paul after getting pushed around the ringer with other companies, straight from the start he told me what i needed to do to improve my company and gave me a detailed quote explaining this. very! very! happy with my new website and look forward to working with you further to develop my marketing strategies.”
“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”
“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.
When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”