Product photography in Sydney for Tonka Toys
This product photography session was contracted by the distributor of Tonka Toys in Australia. The brand wanted new photos that didn’t have a corporate feel to them so they could use them for local social media marketing and avoid images with fake backgrounds or Photoshopped mock ups.
With our marketing experience we looked at Tonka’s competitors, their existing collection of photos being used and also considered where or how these photos could be used.
They wanted to mix the use of these product photos with user generated content they were already receiving from Consumers who love the brand.
“I briefed Paul on a photo shoot for Tonka toys…brief being to create a collection of images that were not ‘corporate’ for our social media channels. With Paul’s marketing background crossed with his photography eye – there was not a dud photo! Paul came up with some ‘story’ concepts, did the shoot and presented some amazing photos. Highly recommended!”
This is what we created for this product photography brief;
- Standard box shots of each product.
- Individual product shots.
- Group product shots.
- Product shots on location in a scene








