Car mechanic workshop photography
La Lente was hired as an automotive photographer in Sydney to take business photos of a car mechanic workshop located in Redfern called Fernside Automotive.
This car mechanic paid just over $3,000 for a new website to be built and they needed photos taken of their location, staff and services so they would replace all the stock library images that had been used.
Instead of taking poor quality photos with their mobile phone they decided to hire a professional photographer in Sydney instead. The library of images that were taken also included a commercial use license that enabled this car mechanic to use the business photos not only on their website, but social media profiles, print advertising, brochures and letter box drop pamphlets.
They needed photos taken that would be used on different sections of their website to promote the various services they provided, the workshop location and the staff.
The photos that we took included;
- The exterior of the car mechanic workshop from street level.
- The car mechanic staff working on cars.
- Photos of equipment, tools and the staff using them.
- Staff profile photos.
We took mulitple photos in both portrait and landscape as well as from different angles to give the website designer plenty of different images to choose from to fill the page layouts they had created.
Car mechanic staff photos
When we take staff photos we always try to capture portraits that are fun, relatable while ensuring each person looks happy. We avoid taking photos of people when they look grumpy or not excited to be there because this will reflect on how your business is presented when they are used on the website.
Great staff photos can build trust, credibility and be the difference between someone choosing to book their car in for a service or not.
As you can see in the photo samples above we made sure it looked like this team of car mechanics enjoyed each other’s company and were ready to welcome anyone who needed help with their car.
Car mechanic workshop location photos
Taking location photos of a car mechanic workshop can be useful to use on a contact page of a website, as header images or even on a company page to give a potential customer a ‘feel’ of what the business looks like from the outside and inside.
In general the list of photos we would take at a workshop would include;
Exterior of the workshop
Clear signage and a welcoming facade to help customers recognise the location.
Reception Area
Clean and inviting, showing a customer-friendly atmosphere.
Mechanics in Action
Team members working on vehicles, showcasing expertise and professionalism.
Group Photo
A team portrait to add a personal touch and highlight the people behind the business.
Vehicles Being Serviced
Cars being inspected, repaired, or undergoing maintenance to showcase the variety of services offered.
Specialised Equipment
Advanced tools and machinery to emphasise the workshop’s capabilities and modern technology.
Common Repairs
Examples include brake repairs, engine diagnostics, or air conditioning servicing.
Wheel Alignment and Tyre Fitting
Photos of alignment equipment or tyre replacement in progress.
Happy Customers
With permission, images of satisfied customers collecting their vehicles.
Waiting Area
Highlighting amenities like comfortable seating, toilets, coffee machines, or Wi-Fi.
Range of Vehicles
Display the variety of cars, vans, or even motorcycles serviced to show inclusivity.
Repairs and Restorations
Showcasing the transformation of vehicles, such as dent removal or full restorations.
Accreditation Display
Images of certifications, licences, or awards to build trust and credibility.
Signage for Deals or Offers
Highlight any discounts, packages, or seasonal promotions.
These types of high quality photos taken by a professional photographer will help convey professionalism, build trust and showcase the workshop’s strengths to potential customers.
For any automotive business the use of actual photos can create a competitive edge vs other local businesses who use generic images sourced from the internet.
Presenting real photos of your staff and environment creates a sense of authenticity that can’t be replicated with the very perfect stock library images.
