SMALL BUSINESS MARKETING CASE STUDY
Tradie Small Business Website
We created a new tradie small business website design for Nu-Trend Plumber and Bathroom Renovations. Working closely with the owner Rick, we agreed to challenge the current industry norms with the typical fake discounts and little differentiation. Rick had previously used an agency to develop his website & had spent thousands on Google Ads for little result.
We performed a deep analysis of their business, services and competitors to create a revised website design but also a number of other changes to their marketing strategies. Our changes delivered over $100,00 in new jobs booked within a few weeks with higher quality leads and better conversions than ever before.
As a tradie, how could Nu-Trend get more leads and jobs?
Nu-Trend operates in the highly competitive tradie segments of plumbing and bathroom renovations. Rick had spent over $5,000 on other agencies to try and improve his business and was nervous about trying again. Although, he was referred to us by one of our other clients and he had read our Case Studies.
More than $5,000 had been spent on website development & seo optimisation.
Rick had already spent thousands of dollars in website development and didn’t have the proof or knowledge to work out if it was working or not. He felt that the website looked professional and presented everything about his brand really well. Our marketing audit showed him why this wasn’t the case and he needed a new tradie small business website.
Our marketing audit uncovered the real story – poor quality traffic.
We were given access to all the critical elements of the business to conduct an in depth marketing audit to review;
- Website performance with Google Analytics & Search Console data analysis.
- Looked at all Nu-Trend’s online profiles & social media usage.
- Communication practices.
- Where and how they were generating leads.
We uncovered a number of areas for improvement, most significantly that the existing tradie small business website hadn’t delivered any quality leads in over 12 months.
What we discovered
Our scope of work
We presented our findings to Nu-Trend and Rick was amazed at how much we had uncovered, we were than tasked to implement the suggested changes.
The results we delivered
INSTANT BUSINESS RESULTS.
This project ran over a period of three months with our initial work focussed on transitioning the website from Wix to WordPress while created revised market positioning for the Nu-Trend brand. At the same time we began helping with other marketing operational changes behind the scenes that began delivering results immediately. Most visible of course was their new website that represented a premium service and brought the business to life.
Small business website tips
What should every small business website have?
Every tradie small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.
A few of our recent marketing service reviews
“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”
“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.
When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”
“I recently engaged Paul D’Ambra to conduct an audit of my sites and he did an excellent job. In fact, he went over and above the work he’d scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future. I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I’ve had from Paul’s work, I wanted to make others aware of his abilities.”
“I have known Paul for few years professionally and on a personal level through out couple of roles he held in his career. He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. I could spend few hours describing the rare and unique talent he is, but I decided to put it in simple terms as I could be here for days: – Leader – Team player – Innovative – Focused – Positive – Dedicated – Honest – Loyal – Strategic – Original – Energetic – Knowledge – Experience – Will power. Most importantly he is an astute operator with results speak volume for his ability and his achievements I’ve always admired his energy, professionalism, ethics and winning attitude. Paul is what every business need, not to mention I am proud to call him a true friend.”
“Paul D’Ambra is a one of a kind. Unique in every way. He runs La Lente freelance website design and marketing services. After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.
As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.
I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.
The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”
“The website looks amazing! You have done a brilliant job. Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business. The feedback from clients has been only positive.”