Small business marketing
Small Business Digital Marketing
This is one of our small business marketing success stories from 2019. Combining our marketing, website design, social media management, public relations and photography expertise we helped created the brand identity for Fish Cove in Rose Bay, Sydney. It was featured in Broadsheet Sydney and by Not Quite Nigella within weeks of opening.
We knew the owners Michael and Patty who used our professional cafe photography service in Sydney for their previous small business ‘Brunch and Co’ located in Alexandria. They decided to return to the industry they knew best, opening a fish and chips shop in Rose Bay called Fish Cove.
With an absolute clean sheet of paper to work with, their brief was simple; provide a small business marketing service to help launch their new brand and be an easily found fish and chip shop in the affluent Rose Bay & Double Bay area.
Our marketing work for Fish Cove.
Our contracted period was to covered the April 2019 launch period while providing all the tools to enable the Fish Cove team to continue to develop their business. The focus was establishing a solid marketing platform to ensure Consumers could discover the new brand, especially in the face of strong existing local competition.
These are the key areas we worked on & their profiles below
The results we delivered.
The small business marketing services we provided delivered immediate results that were all tracked and measured using Google Analytics, Google Search Console & Google My Business reporting tools. This gave the owners complete transparency at all times.
Fish Cove was able to rank on the first page of local Google searches for fish and chips, beating 15+ year established competition in the area.
The combination of brand positioning story and on-trend unique selling propositions also caught the eye of top 20 Australian food blogger Not Quite Nigella and local food directory Broadsheet Sydney.
Here are some highlights after a few weeks;
While it is always easy to highlight the great marketing achievments delivered we also make sure we provide recommendations for our clients to follow after our contract is completed. For Fish Cove we had suggested that they focus on the following areas;
Reviews of our marketing work
Here are some reviews of our marketing services that have been written by people we have worked closely with.
“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”
“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.
When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”
“I recently engaged Paul D’Ambra to conduct an audit of my sites and he did an excellent job. In fact, he went over and above the work he’d scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future. I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I’ve had from Paul’s work, I wanted to make others aware of his abilities.”
“I have known Paul for few years professionally and on a personal level through out couple of roles he held in his career. He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. I could spend few hours describing the rare and unique talent he is, but I decided to put it in simple terms as I could be here for days: – Leader – Team player – Innovative – Focused – Positive – Dedicated – Honest – Loyal – Strategic – Original – Energetic – Knowledge – Experience – Will power. Most importantly he is an astute operator with results speak volume for his ability and his achievements I’ve always admired his energy, professionalism, ethics and winning attitude. Paul is what every business need, not to mention I am proud to call him a true friend.”
“Paul D’Ambra is a one of a kind. Unique in every way. He runs La Lente freelance website design and marketing services. After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.
As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.
I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.
The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”
“The website looks amazing! You have done a brilliant job. Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business. The feedback from clients has been only positive.”