SMALL BUSINESS MARKETING CASE STUDY
Small Business Website Development
This small business website development project had three key elements to it. Firstly we needed to help David Taubman regain control over his existing website and convert it from a custom CMS system back to WordPress. We then needed to provide keyword research, competitor insights and website content strategies to help David pivot his business in its new direction. Lastly we needed to implement all the changes while ensuring the site was mobile friendly.
How can I change my website from a Custom CMS System?
David approached us to solve the problem he had for his small business that had a website previously built on a Custom CMS platform. It meant that it was impossible for him to make his own website changes, the loading speed performance was terrible and he had no operational control over the site. He took the initial steps to rescue complete control over his site by getting access to his Domain Name and Hosting service, luckily his original website was built on WordPress and a backup was available.
Creating a staging site for website development.
The first step of this website development project was to create a WordPress based version of David’s current website so that he didn’t need to use the Custom CMS system any longer. So this meant creating a full rebuild of his old WordPress site and replicating the layout, colouring and content of his current live site. To achieve this we created a staging site where all the changes could be made and approved before going live on the internet.
Developing a website with search engine optimisation in mind.
Once David was satisfied that it was possible to get back to square one and have a website he could work on via WordPress the next phase of the project was to help him present the re-positioning of his business. David wanted to move from mentoring and speaking to be more focussed on Business Coaching in Melbourne. So before we did anything further to the website we conducted;
- Industry and category keyword research.
- Competitor review.
- Top trending content review.
- Consumer insight gathering with research into the top questions being asked about Business Coaching.
Focussing on your target customer with a website development project.
With a firm focus on the target customer type, we helped David re-imagine his website to create a punchy, high-energy site aimed at 30-40 year old male business owners in Melbourne. Everything was crafted to be quick to read with bold headings, deep content and insights from his 20+ years corporate experience.
What we discovered
Our scope of work
This website development project took on two phases; re-establish a website on WordPress to enable self management then develop it to help David re-position his business in the market with a platform that could be worked on over time.
The results we delivered
AN INCREDIBLE WEBSITE TRANSFORMATION WITH RECORD RESULTS.
We successfully transitioned the website from a Custom CMS to WordPress & then delivered an impactful overhaul for the entire website giving a strong new visual look and feel with depth of information. We created a framework that David can now use to re-develop his business from and showcase his business coaching work.
Small business website tips
What should every small business website have?
Every small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.
A few of our recent marketing service reviews
I engaged Paul to help tighten up my website. He was quick and gave good advice on where I could improve my sites language to be better found and more accessible.
I engaged Paul to provide marketing inputs to help our brand generate more leads. In a very short time he uncovered a number of marketing execution gaps, especially with our digital marketing. What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results. 12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads. His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver.
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We engaged Paul D’Ambra to revitalise our tired old website. Paul worked with our team diligently ensuring he educated himself on all aspects of our business and then went to work on creating an amazing website – Fresh – Interactive and Consumer informative.
I’m amazed at his professional work ethic and attention to detail.
Blown away by the end result and very grateful.”
“Contacted Paul after getting pushed around the ringer with other companies, straight from the start he told me what i needed to do to improve my company and gave me a detailed quote explaining this. very! very! happy with my new website and look forward to working with you further to develop my marketing strategies.”
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When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
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The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
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