Penny Lane needed a food photographer in Sydney to catalogue their new catering menu to update their website.
We were contracted by Penny Lane as a food photographer in Sydney to catalogue their new menu that was going to be updated for their catering business. Penny Lane operates cafes in a number of locations in Sydney and decided to expand their catering options. Instead of using stock photography they wanted real photos of their food and special menu dishes.
All the photos were to then be used by their website design agency, for their social media marketing and for brochures to provide businesses in the area.
The brief for this food photography session was to take photos of;
- Each food dish as standard stock image.
- Each food dish in a styled way.
- Groups of dishes together.
- Photos of the venue
- Hero shots for the website landing page.
“Wonderful, timely photos and great personal service. So pleased to have worked with Paul.”
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5 reasons to get food photography
Why does a cafe or restaurant need Food Photography?
You already know that Consumers spend hours searching online and looking for great new Cafes via Instagram. So amongst the thousands of choices you can stand out with incredible cafe food photography. Taking photos with a smartphone with poor lighting, colour or composition isn’t enough.
Food photography for a cafe or restaurant can help;
- Present your business professionally.
- Entice people with delicious looking food.
- Help you stand out from your competitors.