SMALL BUSINESS MARKETING CASE STUDY
Joomla Website Migration
We helped small business owner, Barton Mawer, to do a Joomla website migration to give him a fresh, modern new website design that could work on all devices and help him secure new Clients. His existing Joomla based site hadn’t been updated in nearly four years and didn’t work well on modern mobile phones.
JOOMLA TO WORDPRESS MIGRATION
NEW WEBSITE DESIGN
BASIC SEO OPTIMISATION
Can you migrate a website from Joomla to WordPress?
Barton had approached us because he wanted to update his existing website. It had been created on Joomla and hadn’t received any updates for many years. As the site and CMS platform was quite old it also meant it was difficult for Bart to make changes of his own as the interface was outdated and the functionality wasn’t very intuitive. There are tools available that can help you migrate from Joomla to WordPress but in this situation it was considered easier to start fresh and create a new website on WordPress.
Developing a website with basic search engine optimisation.
Once we explained everything to Barton it was decided to use a new URL and create a new site on WordPress that would also enable him to carry out self management to write news posts and update basic elements on the site. One of the first things we began work on was optimising all of his images for search, quite a few of them were too large & not named correctly to help with basic on site seo.
We then set about creating a clear site structure and naming strategy for his new site to help with website indexing after the site was launched. For this project we weren’t tasked with creating deep seo strategies but we wanted to make sure the most basic elements were in place as a foundation.
Putting website reporting and data analysis in place.
While Bart didn’t specify this task, we wanted to make sure he had the elements in place in case he wanted to do further development to his site later on. We set up Google Search Console, Google Analytics and a new Google My Business profiles so that he would have all the necessary reporting and analysis available. Setting up these free tools from Google enables you to understand if and how well your website is performing.
What we discovered
Our scope of work
This Joomla website migration project took on three phases; take all the existing content from the old Joomla website, create a new website design on WordPress, create new profiles on Google My Business and LinkedIn.
The results we delivered
AN INCREDIBLE WEBSITE TRANSFORMATION.
We successfully transitioned the website from Joomla to a new WordPress based design delivering an website with lots of energy, communicating Bart’s rich motorsport history.
Small business website tips
What should every small business website have?
Every small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.
A few of our recent marketing service reviews
I engaged Paul to help tighten up my website. He was quick and gave good advice on where I could improve my sites language to be better found and more accessible.
I engaged Paul to provide marketing inputs to help our brand generate more leads. In a very short time he uncovered a number of marketing execution gaps, especially with our digital marketing. What impressed us was his ability to very quickly grasp lots of technical information and deliver a marketing audit that gave us a framework of practical steps across our sales & marketing teams to improve our results. 12 months on and Paul’s mix of website and seo development has seen the brand enjoy record visitor numbers, our highest ever organic search volumes & a constant flow of quality, Australian leads. His common sense, data driven approach to marketing has given us results that previous (very costly) agencies failed to deliver.
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We engaged Paul D’Ambra to revitalise our tired old website. Paul worked with our team diligently ensuring he educated himself on all aspects of our business and then went to work on creating an amazing website – Fresh – Interactive and Consumer informative.
I’m amazed at his professional work ethic and attention to detail.
Blown away by the end result and very grateful.”
“Contacted Paul after getting pushed around the ringer with other companies, straight from the start he told me what i needed to do to improve my company and gave me a detailed quote explaining this. very! very! happy with my new website and look forward to working with you further to develop my marketing strategies.”
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When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”