SMALL BUSINESS MARKETING CASE STUDY
Joomla Website Migration
We helped small business owner, Barton Mawer, to do a Joomla website migration to give him a fresh, modern new website design that could work on all devices and help him secure new Clients. His existing Joomla based site hadn’t been updated in nearly four years and didn’t work well on modern mobile phones.
JOOMLA TO WORDPRESS MIGRATION
NEW WEBSITE DESIGN
BASIC SEO OPTIMISATION
Can you migrate a website from Joomla to WordPress?
Barton had approached us because he wanted to update his existing website. It had been created on Joomla and hadn’t received any updates for many years. As the site and CMS platform was quite old it also meant it was difficult for Bart to make changes of his own as the interface was outdated and the functionality wasn’t very intuitive. There are tools available that can help you migrate from Joomla to WordPress but in this situation it was considered easier to start fresh and create a new website on WordPress.
Developing a website with basic search engine optimisation.
Once we explained everything to Barton it was decided to use a new URL and create a new site on WordPress that would also enable him to carry out self management to write news posts and update basic elements on the site. One of the first things we began work on was optimising all of his images for search, quite a few of them were too large & not named correctly to help with basic on site seo.
We then set about creating a clear site structure and naming strategy for his new site to help with website indexing after the site was launched. For this project we weren’t tasked with creating deep seo strategies but we wanted to make sure the most basic elements were in place as a foundation.
Putting website reporting and data analysis in place.
While Bart didn’t specify this task, we wanted to make sure he had the elements in place in case he wanted to do further development to his site later on. We set up Google Search Console, Google Analytics and a new Google My Business profiles so that he would have all the necessary reporting and analysis available. Setting up these free tools from Google enables you to understand if and how well your website is performing.
What we discovered
Our scope of work
This Joomla website migration project took on three phases; take all the existing content from the old Joomla website, create a new website design on WordPress, create new profiles on Google My Business and LinkedIn.
The results we delivered
AN INCREDIBLE WEBSITE TRANSFORMATION.
We successfully transitioned the website from Joomla to a new WordPress based design delivering an website with lots of energy, communicating Bart’s rich motorsport history.
Small business website tips
What should every small business website have?
Every small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.
A few of our recent marketing service reviews
“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”
“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.
When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”
“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!
The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”
“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”
“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”
“I recently engaged Paul D’Ambra to conduct an audit of my sites and he did an excellent job. In fact, he went over and above the work he’d scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future. I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I’ve had from Paul’s work, I wanted to make others aware of his abilities.”
“I have known Paul for few years professionally and on a personal level through out couple of roles he held in his career. He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. I could spend few hours describing the rare and unique talent he is, but I decided to put it in simple terms as I could be here for days: – Leader – Team player – Innovative – Focused – Positive – Dedicated – Honest – Loyal – Strategic – Original – Energetic – Knowledge – Experience – Will power. Most importantly he is an astute operator with results speak volume for his ability and his achievements I’ve always admired his energy, professionalism, ethics and winning attitude. Paul is what every business need, not to mention I am proud to call him a true friend.”
“Paul D’Ambra is a one of a kind. Unique in every way. He runs La Lente freelance website design and marketing services. After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.
As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.
I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.
The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”
“The website looks amazing! You have done a brilliant job. Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business. The feedback from clients has been only positive.”