SMALL BUSINESS MARKETING CASE STUDY

Joomla Website Migration

We helped small business owner, Barton Mawer, to do a Joomla website migration to give him a fresh, modern new website design that could work on all devices and help him secure new Clients. His existing Joomla based site hadn’t been updated in nearly four years and didn’t work well on modern mobile phones.

JOOMLA TO WORDPRESS MIGRATION

NEW WEBSITE DESIGN

BASIC SEO OPTIMISATION

Outline

“The website looks amazing! You have done a brilliant job.

Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business.

The feedback from clients has been only positive.”

Barton Mawer, Director of Barton Mawer Motorsport
Barton Mawer Joomla Website Migration completed on a laptop screen

Background

Can you migrate a website from Joomla to WordPress?
Barton had approached us because he wanted to update his existing website. It had been created on Joomla and hadn’t received any updates for many years. As the site and CMS platform was quite old it also meant it was difficult for Bart to make changes of his own as the interface was outdated and the functionality wasn’t very intuitive. There are tools available that can help you migrate from Joomla to WordPress but in this situation it was considered easier to start fresh and create a new website on WordPress.

 

Developing a website with basic search engine optimisation.
Once we explained everything to Barton it was decided to use a new URL and create a new site on WordPress that would also enable him to carry out self management to write news posts and update basic elements on the site. One of the first things we began work on was optimising all of his images for search, quite a few of them were too large & not named correctly to help with basic on site seo. 

We then set about creating a clear site structure and naming strategy for his new site to help with website indexing after the site was launched. For this project we weren’t tasked with creating deep seo strategies but we wanted to make sure the most basic elements were in place as a foundation.


Putting website reporting and data analysis in place.
While Bart didn’t specify this task, we wanted to make sure he had the elements in place in case he wanted to do further development to his site later on. We set up Google Search Console, Google Analytics and a new Google My Business profiles so that he would have all the necessary reporting and analysis available. Setting up these free tools from Google enables you to understand if and how well your website is performing.

Barton Mawer Joomla Website Migration working on a smartphone after completion

What we discovered

NO REPORTING OR ANALYTICS ON THE OLD SITE

Barton had an old Google Analytics code on the site, but didn't have access to the Profile to be able to see how the old site had performed over the years. This is sometimes a good thing to have so that you can benchmark old vs new.

THE OLD SITE DIDN'T WORK WELL ON MOBILE DEVICES

Using an older CMS platform meant the old site didn't work very well on modern mobile devices. The latest smartphones are being used for more than 70% of all website search, so your site has to be fast, responsive and efficient for those users.

NO GOOGLE MY BUSINESS PROFILE

Bart didn't have a Google My Business profile active and set up. This is one of the most basic and free ways that any business can be found on the internet.

CONTENT ON THE SITE WASN'T OPTIMISED FOR SEARCH

While there was quite a bit of content on the old site, it was outdated and not optimised for search. Some of the stories were less than 100 words long which is considered quite 'thin' content these days.

POOR BRAND STORY REPRESENTATION

Using our marketing experience we always look at the brand to ensure its products or services are being presented as best as they can be. Bart's old website didn't celebrate his long history in motorsport in a way that felt modern, fresh and easy to navigate through the pages.

Barton Mawer Joomla Website Migration screenshots on different devices

Our scope of work

This Joomla website migration project took on three phases; take all the existing content from the old Joomla website, create a new website design on WordPress, create new profiles on Google My Business and LinkedIn.

  • Transition the website from Joomla CMS to WordPress.
  • Redesign a new website in WordPress with a modern, fresh look.
  • Create site, page and heading structures to aid SEO performance.
  • Provide a self managed platform that Bart can use long term.
  • Set up Google Analytics, Google Search Console & Google My Business profiles.
  • Set up new eMail address.
  • Rename and optimise all images for SEO
  • Craft relevant wording & content for the new website pages.

The results we delivered

AN INCREDIBLE WEBSITE TRANSFORMATION.

We successfully transitioned the website from Joomla to a new WordPress based design delivering an website with lots of energy, communicating Bart’s rich motorsport history.

Barton Mawer Joomla Website Migration examples from different pages
Barton Mawer Joomla Website Migration with Google My Business & LinkedIn Updates

NEW WEBSITE THAT WAS MODERN AND FRESS

The new website used the popular WordPress CMS platform to create a site that was fresh, modern and celebrated Bart's extensive career in Motorsport.

NEWS UPDATE STRUCTURE READY FOR PRESS ANNOUNCEMENTS

A key area that Bart required was the ability to communicate news announcements and this was set up with self managed functions.

MOBILE RESPONSIVE PAGES FOR PHONES, COMPUTERS OR TABLETS

For the first time Bart had a website that worked on any type of device and was completely responsive.

NEW GOOGLE MY BUSINESS PROFILE

A new Google My Business profile was set up with basic optimisation to help Bart get found online.

NEW LINKEDIN PROFILE

A new LinkedIn profile was set up with basic optimisation to help Bart share his news out to the corporate sector.

GOOGLE ANALYTICS & SEARCH CONSOLE REPORTING

Everything was set up to make sure he had reporting available if he needed/wanted it.

NEW BRAND AND SERVICE POSITIONING

We re-structured Bart's services to be clearer, simpler to navigate and easier for any potential client to understand.

Small business website tips

What should every small business website have?

Every small business website should have some absolute basic fundamentals in place and the owner should understand what it is or isn’t delivering. Typing your own name into Google does not mean you rank #1. Instead type in the services you offer or things people would search for that doesn’t include your name, do you show up? Here are three basic items every small business owner should know about.

WEBSITE REPORTING FOR SMALL BUSINESS

The most basic website reporting should show you how many visitors you are getting per month, what City they are coming from and how this compares to previous months. This gives you a basic understanding to work from.

KNOW WHAT PEOPLE ARE SEARCHING FOR

An agency might guarantee you will be on the first page for 'A Business Coach' although there might only be 100 people searching for that compared to 10,000 people searching for 'Business Coaching'. Don't be fooled by gimmicks and ask the question about what people are searching for or have this information provided to you.

GOOGLE MY BUSINESS OPTIMISATION

The other absolute fundamental that is needed to help a small business website is to make sure your Google My Business profile is optimised. This will help generate search traffic for your brand and to your website. An empty profile with just your name and phone number isn't enough.

A few of our recent marketing service reviews

“Paul, thank you so much for the on-line marketing audit. Volumes of insight and practical examples of what needs to be done. Paul provides value well beyond expectations. We now have The Playbook!”

Andrew Mansfield
Director Genesis Retail Displays

“I feel like you have gone above and beyond what we were expecting. Really appreciate your efforts, also as an engineer loved the science backed nature of the whole process as well.

When above and beyond to ensure we got the best possible service. Paul also has great technical insights into the backend of SEO which really helped us to boost our profile.”

Shem Richards
Founder - Goldilocks Suit Pty Ltd

“Paul did a full website overhaul for us….in 10 days! Not only was he able to hit this timeline but he produced a very rich site. Our website gives our customers confidence, attracts far more prospective customers and provides a space that lives up to our mission. Impressive work Paul!

The process has been detailed, which has resulted in a very impressive site. The depth of the website is the key positive feedback from a lot of people who I’ve already shared it with.”

Jamin Richards
Director - Goldilocks Pty Ltd

“Paul at La Lente has recently been helping us with some backend website audits and it’s been a huge help to the company. Paul peels back the layers of secrecy around the backend of websites and tells you what works and what doesn’t – simple! So much easier and yet, his work is detailed and we’re already seeing the benefits. Would recommend Paul to anyone who’s not sure if they’re website is working at its optimum!”

Pamela
Social Media Manager, Ozone Clinic

“The audit is like nothing I have ever seen before! Can’t wait to get through all of the points and dominate online with your help!”

James Becerra
Director - Switch Health Group

“I recently engaged Paul D’Ambra to conduct an audit of my sites and he did an excellent job. In fact, he went over and above the work he’d scoped out because he wanted my business to benefit from the insights from his data. He even gave me additional tools that will help me in the future. I found the work he did incredibly comprehensive and was singularly impressed by his deep understanding of SEO and ability to recommend useful ways for me monetise my websites. I am now re-engaging Paul to help me further. To be honest, I hardly ever recommend people on Linkedin but given the benefit I’ve had from Paul’s work, I wanted to make others aware of his abilities.”

Robyn Foyster
Director of Foyster Media

“I have known Paul for few years professionally and on a personal level through out couple of roles he held in his career. He is a great talent who combines an in-depth knowledge of the market and the industry with an outgoing urge for success. I could spend few hours describing the rare and unique talent he is, but I decided to put it in simple terms as I could be here for days: – Leader – Team player – Innovative – Focused – Positive – Dedicated – Honest – Loyal – Strategic – Original – Energetic – Knowledge – Experience – Will power. Most importantly he is an astute operator with results speak volume for his ability and his achievements I’ve always admired his energy, professionalism, ethics and winning attitude. Paul is what every business need, not to mention I am proud to call him a true friend.”

Ziad Yaacoub
Director, Ayonz Pty Ltd

“Paul D’Ambra is a one of a kind. Unique in every way. He runs La Lente freelance website design and marketing services. After scouring for freelancers online I was hitting a dead end. I couldn’t find someone with broad enough skills and the approach I needed.

As a small business coach, I couldn’t make a mistake in this space. My clients were all watching my progress very closely. Paul completely changed my perception on what could be done from our very first discussion. He was incredibly detailed oriented. Skilled in contemporary marketing strategy. He drove me to new benchmarks.

I thought I was driven and goal oriented until Paul showed me that he had gears I hadn’t seen before. He created a list of tasks and content for me to rip into. He was on me every day to get it done. He guided me on best practice and gave me wonderful suggestions when I hit an impasse. Meanwhile he was rebuilding my website. With a stronger presence for SEO and organic growth. Better content and with a niche in the business coaching market.

The site was lightning fast. Paul wouldn’t rest until the job was done. It was so seamless. Something worth noting is Paul’s huge experience in photography so he has an elite eye for imagery and branding. I couldn’t be any happier and will continue to work with Paul as well as recommending him to my clients. He will not disappoint!”

David Taubman
Director - The Path To Great Culture

“The website looks amazing! You have done a brilliant job. Being a small business, I needed the investment made with a new website to be on the mark and value for money. The insight I have been given with the considerations needed in the build of a website has been informative and motivating to keep growing my business. The feedback from clients has been only positive.”

Barton Mawer
Director - Barton Mawer Motorsport