A data driven marketing consultant with a creative photography streak.

Who is Paul D'Ambra?

My name is Paul D’Ambra, the owner of La Lente and I provide freelance marketing consultancy services. You won’t read paragraphs filled with cliches, it isn’t really my style. My story is fairly simple – I love taking photos and helping to grow businesses with sensible small business marketing ideas – all done in a no bull#$%t style.

My early interest in photography began as a teenager where my curiosity was sparked during my first trip to the Daintree Rainforest in Far North Queensland. Since then I’ve been fortunate enough to take photos from around the world in a raw style vs heavily post edited Photoshop illusions.

In 2015 I discovered I had Dysthymia, a form of anxiety and depression. To combat this I made the life changing decision to leave my 20+ year corporate career and turned my passion for taking photos with my marketing expertise to help business owners & tradies to grow their businesses.

I’m a bit of a walking contradiction, I love the creative freedom that photography can provide & the joy it gives people who receive my photos. Although, I’m just as comfortable digging through rows of Google Analytics data to find ways to help a business improve their digital marketing results or seo optimisation.

My history

La Lente is a marketing consultant service based in Maroubra that can help business owners with all of their marketing needs. I act as an outsourced marketing resource to create marketing campaigns, create new website designs, help with online marketing, search engine marketing, develop digital channels, social media profiles, SEO strategies to maximise online exposure on search engines or even update your business photography.


I specialise in digital marketing & like many other marketing agencies, can help to improve your conversion rates, eCommerce website performance, social media marketing, content marketing, brand profile or even launch new products or services with a photo shoot.


The difference is you deal directly with the me.


I have delivered commercially sensible results with a career that started when I was just 8 years old as a paperboy that evolved to become an extensive marketing history from shop floor senior leadership roles working for global brands such as Lotus Cars, Hewlett Packard, Logitech, Harvey Norman, Dick Smith and Domayne.


I can bridge the gap between the intersection of marketing, sales, branding and the latest developments in digital marketing platforms. My broad experience has been spent in different job functions in wholesale, distribution, product management, brand development as well as product marketing with exposure to local and international brands such Apple, Panasonic, Sony, Samsung, LG and many others.


Those results are backed by over 200 written references where I have delivered business outcomes across a broad mix of service areas from photography to marketing strategy, website design, SEO and brand development.


At each level, milestones have been delivered that either drove significant business improvements or record achievements with case studies demonstrating performance you can read here.

My business partner and I hired Paul to help set up and build the brand of our new company 12 weeks ago. Since day one we felt we had a huge amount of support, guidance and an I.T guru in the team.

Paul's extensive knowledge about business marketing, advertising, social media platforms and website development is outstanding. His determination to see us reach our goals is most appreciated.
Tom Russo
Director, Scope Security
La Lente was engaged by my company, Tailored Teeth Dental & Cosmetics to establish a marketing plan and practices for our newly established practice. I found Paul to be incredibly dedicated and unbelievably hard-working from the outset.

He boasts a breadth of knowledge and experience that I had not encountered before, nor since. I would highly recommend Paul for brands or businesses looking to bolster and consolidate their market positioning in a sustainable, scaleable manner.
Dr Rick Iskander
Director, Tailored Teeth
Paul was engaged to prepare a marketing strategy for a new state of the art dental clinic in the heart of Burwood with the aim of increasing patient flow through our doors. His work spanned branding, advertising, marketing and general advice.

His work and work ethic are absolutely brilliant. He has a deep and extensive knowledge of marketing and was able to tailor a plan to suit our requirements and achieve our desired goals.

I highly recommend Paul and would gladly work with him again in the future.
Milad Melham
Director, Tailored Teeth
Paul joined the team at Lotus Cars Australia and immediately set about helping us re-energise the brand within the automotive community.

Paul's understanding of marketing, both traditional and social was extremely beneficial, and when coupled with his ability to shoot emotive photographs, proved to be a winning formula for increasing brand awareness.

Paul invests himself into his work, particularly when he has a passion for what he is doing, and I would have no hesitation on recommending him to prospective employers looking for an energised individual who is passionate about what they do.

Paul leaves us to pursue other passions he has in the photography and marketing world and I wish him all the very best in his future endeavours.
Richard Gibbs
Chief Operating Officer, Lotus Cars
Working with Paul over the last couple of years has been both rewarding and challenging.

Paul always looked for new and innovating ideas to expand Logitech's consumer base. In the digital world this gave us as an agency the opportunity to work with a client who was not afraid to push the boundaries to make sure they were leading the charge in client acquisition and market growth.

Paul's never ending enthusiasm not only fired up his team it also rubbed off on to ours.
John Murray
Directory, Synchromesh Marketing
Paul understands consumer electronics and the expansive AP region and it's marketing needs quite thoroughly. As the global brand lead for Logitech, I worked with Paul to implement the new brand across all our regions.

As the lead for AP, Paul was focused and determined to make the transition successful in the region. He championed the brand with all the regional stakeholders and became the key brand ambassador for alignment there.

His attention to detail is stellar and he was continually evaluating ways to improve the regional executions. I appreciated the opportunity to work with him on this project as he made me better at my role through his direct questions and regional expertise.
Paige Lutter
Sr. Manager, Global Brand Equity, Logitech